win32:adware-gen is the generic name that Avast gives particularly some Adware it detects. Adware is a contraction of Advertising and Spyware and literally means software spying for advertising. Once installed on your computer, adware displays targeted advertisements by inspecting the sites visited by the user. These ads take the form of popups or advertisement banners integrated directly on the pages of the visited sites. Sometimes adware uses the information collected to enlarge commercial databases which are then resold. Adware is usually installed without knowledge of users when they download free programs (video player, download manager torrents etc) or false updates (most often java or flash).
In some cases when conventional anti-virus programs fail to quarantine win32:adware-gen or simply cannot delete it, it’s necessary to use a series of cleaning utilities to be able to overcome. This page explains how to use them to permanently and completely remove win32:adware -gen.
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